New data from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) has suggested that selfies are having a huge impact on cosmetic surgery and people’s ‘ideal’ aesthetic.
There has been a dramatic rise in patients going to plastic surgeons asking to look better in their selfies, a rise in 42% from 2016 to 2017.
According to the president of the AAFPRS, showing off your newest cosmetic procedures on social media has now become a serious trend, as well as posting your filter-enhanced selfie.
On social media platforms a new look is only a swipe away. More and more consumers are using social media as a forum to post their own transformations and to browse what aesthetic procedures others have had done. The internet could be seen to be ‘normalising’ cosmetic procedures, we could argue whether that’s a good or a bad thing. It’s positive that surgery is no longer a taboo topic, however, is it positive that younger people are demanding cosmetic procedures, due to the pressure of social media.
Procedures performed by AAFPRS members have more than doubled since 2012, however, four fifths of those carried out in 2017 were non-surgical; BOTOX, for example.
The younger generation who are more active on social media are more likely to be taking control of the ageing process. High tech skincare is prevalent on platforms such as Instagram, this could be making Millennials take charge of the ageing process early. The enhanced photographs of celebrities and influencers may also be having an impact, giving the younger generation a false ‘ideal’ they are always striving to achieve.
Selfies and Aesthetics is part of a report from Aesthetic Medicine magazine